Author of the Allensbury Mysteries

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Why I prefer PR to marketing

To most people these two concepts are the same thing, but there is a subtle difference. My take on this is that PR (public relations) is about building relationships with your audience, talking directly to them and sharing information both… Continue Reading →

A writer who blogs, or a blogger who writes?

As a writer who has any intention of publishing, you’re always told that you need a platform. Not a week goes by when you don’t hear from someone extolling the virtues of blogging or getting involved in social media. You… Continue Reading →

Creating content when you don’t know what to write

It’s a horrible feeling, isn’t it? When you sit down in front of your computer or pick up your pen and the words just won’t come out. More importantly the ideas won’t come either. You know you need to write… Continue Reading →

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