Author of the Allensbury Mysteries

Tag marketing

Living the dream as a full-time writer

As of tomorrow morning, I’ll be spending the next three or four months as a full-time crime writer. As the headline says, I’ll be living the dream. And yes, this has long been a dream. The six-year-old me is dancing… Continue Reading →

What I’ve learned about self-publishing (part 2) – marketing

For many (or possibly most) people, marketing doesn’t come easily. It fills you with the image of cold callers and hard sellers, but in reality it can be much more subtle than that. In fact, it can be as simple… Continue Reading →

What I’ve learned about self-publishing (part 1) – the process

I’ve been meaning to write this blog post for a while, but I’ve been working hard on marketing A Deadly Rejection and editing my second novel (working title is under wraps for now). But then I was chatting to someone… Continue Reading →

How to choose the right next step in book marketing

I recently self-published my first novel and have spent a lot of time reading and listening to podcasts about marketing. It’s very overwhelming trying to take in all the activities I ‘should’ be doing to promote my book. But when… Continue Reading →

Why I prefer PR to marketing

To most people these two concepts are the same thing, but there is a subtle difference. My take on this is that PR (public relations) is about building relationships with your audience, talking directly to them and sharing information both… Continue Reading →

Four inspiring podcasts for writers

Podcasts are an invaluable resource. I was a bit of a latecomer, usually not having the time to listen to them, or so I thought. Then I tried out a couple and found that it was worth making time in… Continue Reading →

How to cope when you’re feeling overwhelmed

We all have times in our life when we feel overwhelmed. There seems to be so much to do and not enough time to do it in. That’s where I’m at currently because I’m well into the process of self-publishing… Continue Reading →

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