To most people these two concepts are the same thing, but there is a subtle difference. My take on this is that PR (public relations) is about building relationships with your audience, talking directly to them and sharing information both… Continue Reading →
During the last week, I’ve spent a lot of time reading articles and tweets about ‘sock puppets’ and trying to get my head around it. For those of you who don’t know, a ‘sock puppet’ is a writer, who uses… Continue Reading →
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